What's Included With a typical Inbound Service Leads System

If you’re on this page, then you already know why the Inbound Service Leads program is your ultimate shortcut to becoming a dominant player in your local market. You already know that you need a proven system to launch your business growth – and you don’t want some “general agency” experimenting with your hard-won marketing dollars.

You’re ready to get out of the shared leads game, and you’re ready to be the business everyone else in your local market looks up to. You’re serious about growth, and you’re ready to get started – today. If that’s the case, then you’re in the right place. 

The next step is to review the specifics of what you’ll gain access to if you qualify to leverage one of our ISL Systems. 

We’re working with clients today, that have been with us since the very beginning – nearly 9 years (which is unheard of when it comes to most marketing agencies). What we do works – plain and simple.

We only work with growth minded businesses who also deliver an amazing customer experience. The last thing we want to do is drive prospects to a business that can’t complete the work as promised. 

If, after speaking with a member of our team, you decide the program just isn’t for you – that’s no problem at all. This has to be a win-win for both of us.

An Overview Of The Inbound Service Leads Package

So… here’s an overview of what’s included with every ISL package. We do customize plans based on needs and requirements as every business is unique, but these are the basic that are part of a typical system:

1. Discovery Meeting

1. Discovery Meeting

The first thing we do before taking on a new client is what’s called a “Discovery Meeting.”

We’ll schedule a brief 20-30 minute call to discuss the biggest challenges you’re currently facing in the business

We’ll get clear on who you believe your biggest competitors are and what your short and long term goals look like 

We’ll debrief on what you’re currently doing to market the business and talk about what’s working now – and what’s not.

We’ll then formulate a strategic plan, and determine if we feel it makes sense to work together.

If we both agree that it does, and you decide you’d like to move forward, then we’ll send you a clearly outlined proposal within 24 hours of our call. From here, you’ll pay a one-time setup fee to have us start building out your system. In that proposal, you’ll have a link to make your initial payment and a link to book an onboarding call.

2. Onboarding Call

2. Onboarding Call

After payment has been received.

You’ll schedule an onboarding call, where a member of our launch team will capture all of the critical information we need to build and design your system so that it accurately reflects your business – and so we’re sure that we have all of the most important (and accurate), assets available.

We’ll also capture contact details for specific people in your business that we’ll need to work with on things like call reviews, progress reports, billing, etc… 

The onboarding call typically runs about 25 minutes, and is literally the only significant time investment you’ll need to make to start leveraging our system. It doesn’t get any easier than this. 

3. Landing Page Development and Hosting

3. Landing Page Development and Hosting

One of the first assets we begin development on is your landing page. Our design and development team will work to tailor an already proven template for your industry, so that we’re launching with a conversion asset that will turn 4-7x more visitors into quote requests for your business. 

Our landing page will be hosted on lightning fast servers, and will be mobile-friendly, secure, and tracked. It’ll leverage click to call phone functionality, and deep analytics once tied to our phone and web tracking systems.

4. Ad Campaign Templates

4. Ad Campaign Templates

While the design and dev teams are working on your landing page, our lead ads manager will be working with the team to build out your ad account. Again – launching with already proven ad creatives and copy, search terms, ad-extensions, negative keyword lists, day-parting and geo settings etc.

There's a lot going on here, but the important thing to realize, is that we're basing the new ad account on campaigns that are already proven to win for your specific market.

Everything we do is designed to launch your online presence quickly, and with massive impact for minimal investment.

We make sure every marketing dollar you spend is getting the best return – from day one.

5. Phone And Web Form Tracking

5. Phone And Web Form Tracking

Every campaign we run has phone and web form tracking. This is super important. You (or a member of your team), can listen to every inbound call, and see every inbound lead request- allowing you to track every lead directly back to work, and revenue for your business.

You’ll never have to make decisions based on a “gut feeling” again (honestly, that’s the worst way to market a business). You’ll finally be able to track actual ROI back to your marketing investment. This makes it easy for you to scale quickly.

It's what the major players do to make decisions, and now you can too!

6. Local SEO Program

6. Local SEO Program

You already know that getting your business showing more prominently in the maps listings is a critical driver for new business. We’ll run our proven GMB optimization process to move you up the ranks for those search terms that mean the most to your business. This process does take time, but we’ll get started from the very first day we launch your system.

You’ll start seeing results in the very first month. We’ll work diligently, behind the scenes, to optimize the listing itself; to clean up your citation listings across the web; to geotag images; and so much more. There’s a lot that goes into this piece alone, but don’t worry – we’ve got you covered.

7. Review Development Program

7. Review Development Program

We do have dedicated review software that some clients choose to purchase for their business, but our goal with the ISL program is to stay as “light” as possible, and to allow you to focus on closing deals from all of the highly qualified leads that will be reaching out to you. That being said… 

Reviews are critical to growing your business, and getting more prospects to choose you over your competitors.

Have your team deploy the strategies we’ll share, and you’re going to see a great, natural flow of new, positive reviews showing up for your business!

To get started in “lean, but effective” fashion, you’ll receive a special training from one of our founders on how to scale and improve your reviews (both rating, and number of reviews), in the simplest way possible. 

Have your team deploy the strategies we’ll share, and you’re going to see a great, natural flow of new, positive reviews showing up for your business!

8. Daily, Weekly and Monthly Account Optimization Process

8. Daily, Weekly and Monthly Account Optimization Process

Our account managers are the best in the business. We work through every week to optimize your already high-performing accounts.

Staying active in your ad accounts helps to reduce costs (greatly).

We monitor our client ad accounts daily, and have a proven, results oriented 15 point checklist. But more importantly… 

It offers us often unseen opportunities to scale, and to capture more market share from your biggest competitors.

It offers us often unseen opportunities to scale, and to capture more market share from your biggest competitors.

9. Scheduled Check-ins with Account Manager (if desired)

9. Scheduled Check-ins with Account Manager (if desired)

We’re not like other agencies or businesses you may have worked with in the past. We’re a small agency by choice. We don’t have “sales people” that close the deal, and then you never hear from that person again. That’s just bad business.

The coach who took your initial discovery call will always be available to you.

We believe in accountability, and in delivering the results we promise. The truth is, if for any reason (however unlikely), we feel that what we’re doing for you isn’t really working as well as we’d expected – then we’ll fire ourselves. We only want to be working with clients who stick with us because they’re thrilled with the results we deliver.

 

Truth is, we’ve had clients in the past that we discovered didn’t have enough margin in their services, or only offered too specific of a service, in too small of an area, or didn’t provide a great customer experience – and for these reasons, their system just didn’t really work. 

In nearly all cases, we actually terminated the agreement – and essentially fired ourselves (our reputation is on the line in these cases too). It happens, and it’s why we’ve learned to get all of the cards out on the table early – so we’ll know before we even get started if we can help you at a massive scale. 

We're not interested in small wins, or maintaining lead flow. We're looking to partner with businesses who are growth minded.

10. Monthly Reporting

10. Monthly Reporting

You’ll receive PDF reports every month like clockwork of all the calls and leads we’ve sent you.

We’re not interested in “vanity metrics” like clicks, and visitors – these numbers don’t matter a bit. We’re interested in how many calls did we drive, and how many of those calls became new projects for you. And what was the value of those projects (i.e. – how much of a return did you see on your investment with us). We have clients that literally see a 100x return on their investment with us in the first 1-2 months alone.

We’ve always said: “Marketing should never be an expense. If your marketing isn’t producing a wild return, then you’re doing it wrong” The point of good marketing is to fuel growth and sales – that’s it. We don’t get into the value of branding and all of that. Sure, there’s value in that for some businesses, but we care first and foremost about money in the bank. We’re sure you do too. 

11. Strategic Growth And Online Development Calls (as required)

11. Strategic Growth And Online Development Calls (as required)

We’re always looking for opportunities to increase profitability of the marketing dollars you’re investing with us. We don’t just “coast along” once things are running. Our team is always looking for opportunities for growth – whether that means an opportunity to improve impression share of your ads, or a new type of creative we see working well for other clients.

 

Or even finding new opportunities to take over ad space your competitors might be leveraging. In any of these cases, we’ll be reaching out to you, and letting you know about this new potential win. If we both agree it makes sense to go after it, we will. 

12.Hands-Free management of your Online Presence

12.Hands-Free management of your Online Presence

Our whole mission with Inbound Service Leads is to provide “in house marketing team” results, without the massive expense and uncertainty of having to hire and manage that team.

You focus on selling and providing an amazing product/service – and we’ll do what we do best: keep you in front of your dream prospects, and convince them to reach out to you. 

You shouldn’t be wasting your time trying to learn everything about all of the different ways to market your business online. Truth is, the internet, and “what works now” changes every single day. Our team is deep in the trenches, so you don’t have to be.


We have decades of experience to rely on, and you can use that to your advantage.

You focus on selling and providing an amazing product/service – and we’ll do what we do best: keep you in front of your dream prospects, and convince them to reach out to you. 

You shouldn’t be wasting your time trying to learn everything about all of the different ways to market your business online. Truth is, the internet, and “what works now” changes every single day. Our team is deep in the trenches, so you don’t have to be.


We have decades of experience to rely on, and you can use that to your advantage.

This is gold for your peace of mind, the relationship you have with your loved ones, and the security your employees feel.

13.Improved Perception of Your Business

13.Improved Perception of Your Business

There’s no way around it. When we start marketing your business using our multi-channel, omnipresent approach, people are going to start taking note, and you’re going to quickly move toward more stability with job flow.

Many of our clients quickly get to a position of being able to turn away jobs they otherwise would have had to take to keep their employees busy and to keep cash flow, well… flowing.

You’ll soon discover all of the hidden benefits of having a business that shows up prominently, and in the right way online. You’re going to love it. And it’s pretty likely that your competitors are going to start looking at you in envy – trying to figure out exactly what happened… and what they need to do to stop you. But by then, it’ll be too late. 

14.Presence When People Search Out Your Competitors Directly

14.Presence When People Search Out Your Competitors Directly

This is an incredibly effective strategy that allows you to capture pre-qualified customers and provides you opportunities to earn jobs that would otherwise have gone directly to the competition.

During our onboarding call we’ll discuss who your biggest competitors online are – and as part of our launch strategy, we’ll develop a “competitor search campaign” which will allow us to position your business front and center as an alternative option when people are looking for your competition.

15.Remarketing Like The Major Brands

15.Remarketing Like The Major Brands

One of the most powerful strategies for winning over new clients that are “on the fence” with choosing you or a competitor is to have a rock solid, strategic, remarketing process. This is an area we know very, very well – and from day one, we’ll develop a remarketing strategy that allows your business (regardless of size), to show up everywhere, all the time, for your pre-qualified prospects.

This one system alone has been a game changer for many of our clients.

16.Split Testing Creatives

16.Split Testing Creatives

As one of our newest clients taking advantage of this special offer, we’ll also include free setup and deployment of ad creative split tests – to make sure we’re improving your ROI even more with our already proven winners!

17.Free Banner Pack for Display Campaigns

17.Free Banner Pack for Display Campaigns

We don’t launch display campaigns for every new client – it really depends on your marketing budget, goals, and a few other factors – but if we agree that launching with a Display Campaign makes sense for your business, we’ll even throw in creative development for your initial banner set – at no extra charge!

18.Free Hosting

18.Free Hosting

Not only will we provide you a free security certificate for your site (this is a must have for modern web pages) – but we’ll also upgrade you to premium hosting, and will host your pages for free for as long as we’re running your marketing campaigns.

19.Free Phone Number

19.Free Phone Number

Phone tracking is a must for all of our clients You’ll hear us say over and over: “If you can’t track your marketing investment back to dollars in the bank – and track it accurately, and clearly – then you should stop that marketing immediately.

We believe in full accountability, and we want our clients to know exactly how much money they’re making each and every month from the small investment in hiring our team. Part of getting clarity on these metrics is phone tracking.

You must track every single inbound call you’re paying to acquire – and track it back to the actual source – so you can make decisions (with absolute certainty), on which campaigns to continue – and which ones to can. As our newest client, we’ll pick up the tab to purchase and host your dedicated phone number. 

20.Supercharge Your Phone Skills

20.Supercharge Your Phone Skills

And this one is important… We’ll have a member of our account management team review your calls in the first month, and give you some tips and suggestions on how to better handle those calls to turn more leads, into actual quote requests – and then customers. Over the last 10+ years, we’ve heard and seen it all, and we’ve discovered a number of phone strategies that can double your conversion rates for inbound leads.

And just in case this isn’t yet enough to make Inbound Service Leads a complete no-brainer decision for you, then how about this as my guarantee to you:

Our Guarantee

Please note – because of the immense effort, time, and energy that goes into setting up new businesses to use our program, setup fees are non-refundable. However, to make this a complete no-brainer decision, we’ve decided to offer the following:

We’ll waive any long term contracts so that you have the peace of mind knowing that you can “get out” if you don’t agree that this has been the best marketing decision you’ve ever made for your business. That’s right, once your system is set up and running, all that we’ll ask is for you to give us 90-days to fine tune your marketing engine, and prove to you – without a shadow of a doubt, that this is literally the easiest way you’ve ever found to grow your business, and make more money. If after 90 days, you’re not 100% thrilled and decide it’s just not for you – that’s ok. We’ll shut your system down, and part way as friends – no hard feelings.

And, just in case you’re still a little hesitant – to remove all risk… If, after the first 90 days of your system going live, you answer every inbound call following our guidance; and you respond to all form inquiries within 12 hours; and you maintain our minimum recommended ad spend without interruption – and you still don’t get the results we’ve promised, then you can cancel immediately, not pay another penny – and we’ll personally mail you a check for $500 for the trouble. But you’ll have to tell us with a straight face that you honestly don’t believe our system made you money. It’s not possible, and it won’t happen. That’s why we’re willing to put our money where our mouth is. 

Listen, we both know how business works. The guarantee of us saying “We’ll send you a check for $500” is basically like us saying “We’ll give you back every penny we profited from our time together.” We’re not going to come out of pocket for the investment we made in running your campaigns for 3 months – but if you can honestly tell us that it didn’t work, and we don’t deserve to get paid – then we’re not going to keep the profit margin either. We are in this for the long haul, and we only want to work with clients who respect us, and our one of a kind system and process. We’re sure you feel the same in your own business.

How to get started

How to get started

So, at this point, we can’t think of a single reason why you wouldn’t want to book your discovery call, and start moving toward a place of higher profitability, lower stress, and serious growth with your business. The only reason we can think of is that you’re happy where you are, and with how things are going – and you’re not worried about anyone else coming in and pushing your business out (which we can tell you is a mistake). In either case, that is totally fine – but please be aware – we only work with growth minded business owners, so please don’t apply if you’re not interested in being one of the top businesses in your area – this offer may be better suited for one of your up and coming competitors…