Generating Inbound Leads | How Our System Works | Inbound Service Leads

Learn How Our System Focuses on Generating Inbound Leads for Your Business

What Is A Shared Lead Service?

A shared lead is a lead that is sold to multiple (competing) contractors. Pretty simple.

Here’s what typically happens with these leads. The lead goes online, completes a search for the services that you offer, and ends up on the shared lead service’s website. There, they complete a lead form outlining what they’re looking to have completed at their home. The shared lead service then turns around and sells that lead to all of the contractors in that prospect’s area, who are willing to pay for it. Oftentimes, this means that the same lead is being sent to 4-6 (or more) contractors who are each paying to receive the lead.

Once the contractors have the lead, they each begin contacting the consumer to try to win the job. Often this leads to frustrations over playing “phone tag” and having to cut prices to win the job. When all is said and done, the shared lead service made money off of each of those contractors, but only one of them actually gets money for the job. The leads that are received from these services typically have a 10-20% conversion rate, meaning many more jobs are lost than won. It’s not an ideal way to run your home services business. This is why many businesses move away from shared leads and focus on generating inbound leads that come directly to them.

Shared Leads
Vs.
Inbound Service Leads

Want a clearer breakdown of how shared lead services compare to generating inbound leads? This diagram shows exactly how shared leads work and how inbound lead systems help home service contractors attract better customers.

The Problem With Shared Leads (And Why Generating Inbound Leads Is Better)

We’ve already covered what a shared lead is, so you’ve likely drawn your own conclusions about why these services aren’t right for your business. But, if you’re still on the fence, let’s talk a little bit more about why these shared lead services are actually hurting your growth and profitability, especially when compared to generating inbound leads that come directly to your business.

First off, the consumer has no idea who you are. They likely won’t even answer the phone when you initially call because they don’t recognize the number – leading to the start of your game of phone tag. It also means they’re very likely going to pit you against your competition when it comes to price – because they’re getting calls from everyone. A lot of times these jobs will go to the contractor offering the lowest price. Obviously, you lose money on every lead you pay for, that doesn’t convert into a job. However, the shared lead service made a large profit with the lead, and are able to continue working to get more leads to make more revenue. So, their business continues to grow, even with the leads that you aren’t able to convert to paying customers.

This is one of the biggest reasons many contractors move toward generating inbound leads instead of relying on shared lead services.

And when you stop paying for the shared lead service, the leads stop coming in. This is because those marketing dollars were being spent growing the shared lead service’s business, not yours. Therefore you remain dependent on the service to generate leads for you. With a system focused on generating inbound leads, your business continues to grow even if you stop paid campaigns.

If you’re like many of our contractor clients, you’re probably thinking “I’ve heard this before.” And that’s okay, we get it. You’ve probably heard from multiple agencies that they can get you results, and you’re just not sure what actually works for generating inbound leads. Here’s a short video talking about our client Henry who felt the same way, and had previously worked with 5 general marketing agencies who weren’t able to get him results (because they didn’t have experience in his market).

Why Do Businesses Use Shared Lead Services Instead of Generating Inbound Leads?

To put it simply, they’re easy and well-known. These shared lead services are often the first thing that contractors learn about when they’re starting out, so they stick with them, because they do technically work to bring in leads. Because of their popularity, they’re often the only system for generating leads that businesses know about and considering anything else seems too complicated, especially when they’re not familiar with generating inbound leads.

Also, these companies spend a lot of money on outreach with their large sales teams. The sales teams are very well trained, and incentivized, to get as many contractors to use their services as possible. This means that it’s easy to say yes and believe all of the promises that they make. However, oftentimes, the results fall far short of what is promised. This is why many contractors eventually look for better alternatives like generating inbound leads that provide more consistent and higher-quality customers.

How Our System Works for Generating Inbound Leads

The systems that we’ve created for our contractors work to grow your business and get your name out there by focusing on generating inbound leads. This means that your business is getting in front of your prospects at the exact moment they’re looking for the services you offer.

We combine a variety of advertising methods to create a multi-channel approach that drives traffic to a high-converting, direct-response landing page that is designed for generating inbound leads, delivering a 4-7x higher conversion rate than the shared leads model.

Interested in learning more about how shared lead systems work and some secrets that they, and your biggest competitors, don’t want you to know? Set aside some time to read our article that dives deeper into the truth behind shared lead services and how businesses are shifting toward generating inbound leads to get better results from their marketing.

What Makes Inbound Service Leads Better?

With the Inbound Service Leads system, your money is being spent growing your business, increasing your profitability, and getting your business name to the top of search results through generating inbound leads. When the prospect calls, they’re calling your business directly, meaning that they already know who you are and are more likely to convert to a paying customer.

When it’s your business that’s landing on multiple spots on the first page of Google, you’re increasing your brand strength and you’ll outshine your competition online.

When your business is successful, you can choose the jobs that you take on. Giving you more control over the business.

This is the advantage of generating inbound leads compared to relying on shared lead services.

What We See When Generating Inbound Leads for New Clients

After working with home service contractors for 10+ years, we’ve heard it all, including all of the things that they’ve seen improve since implementing our proven system for generating inbound leads. From more high-quality leads, to higher conversion rates, our contractors see results – many within the first 30 days.

Because of the increase in leads, and the better control over which types of jobs you take, our contractors often tell us that we’ve lowered their stress levels dramatically, and have finally allowed them to operate from a position of strength.

Many of our contractors have grown their businesses by 4-6x while continuing to use our proven models.

These results are a direct outcome of generating inbound leads instead of relying on shared lead services.

Break Free From Chasing Down "Leads" And Get Your Best Customers Calling You Directly!